This year's Grammys brought the biggest acts together to celebrate music both past and present. The night was filled with standout performances from Taylor Swift, Kendrick Lamar, and Lady Gaga. Many tribute performances paid homage to artists that recently passed including Lady Gaga's tribute to David Bowie, Hollywood Vampires' tribute to Lemmy Kilmister and Stevie Wonder's tribute to Maurice White of Earth Wind and Fire. This year was also the first year that brought in a GrammyCam to the awards, allowing fans to stream every artists reaction as they were receiving the award on stage. Taylor Swift made history being the first female to win Album of the Year twice and Kendrick Lamar won in 5 of the 11 categories that he was nominated in. Take a closer look at the performances and production of the 59th Annual Grammy's in our case study below.
Discussion Questions and Topics
Do you think the Grammys are an accurate representation of the year's best music?
Did changing the broadcast to Monday impact its ratings?
Which performance impacted you the most?
Whats the difference between record and song of the year?
How did this year's awards ceremony stand up to last years?
Did you notice any of the sound issues that the production was having?
Did you appreciate watching so many tribute performances?
What effect do you think winning a Grammy has on album sales, digital plays, concert tickets sales and other revenue streams?
How have past winner’s capitalized on their wins?
Only 7 of the 86 awards were shown on the live broadcast. Has the live broadcast become less of an awards show and more of a showcase?