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Kevin Lyman


MUSIC BUSINESS GURU

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Kevin Lyman


MUSIC BUSINESS GURU

 
Kevin is an innovator, millions of people have seen his vision and thousands of bands have had a chance to live their dream through his.
— Steve Van Doren // Vans
Mr. Lyman’s speech really touched me and added even more passion for what I want to do with music.
— Hannah L. Brown // Eastern Kentucky University

ENTREPRENEUR & CULTURAL ICON


Teaching was my first passion; Music was the second. I followed the second and now it’s come full circle and I’m back to education.
— Kevin Lyman

A constant innovator, Kevin Lyman is best known as the producer and creator of the extremely successful Vans Warped Tour, the longest running traveling music festival in the world today. Celebrating its 21st anniversary this year, the tour has played to over 9 million fans.  Kevin has founded many other highly successful tours including the Rockstar Energy Drink Mayhem Festival and Down from the Mountain Tour.  When not curating giant festivals, he sits on the Board of Directors for Saint Archer Brewery and the LA County Fairplex.  He also has his hand in the record industry as co-owner of Side One Dummy. Along with this in the wake of Hurricane Katrina, in 2005, Kevin established the Unite The United Foundation, a 501c3  set up to encourage fans, artists and industry leaders to come together through charitable contributions, events and volunteer efforts in order to work toward a positive change.

A trendsetter for youth branding, Kevin has established creative partnerships with brands such as Vans, Kia, Journeys, Fuse, Ernie Ball, and Monster Energy Drink.  Kevin was an honoree at the Grammy/MusiCares MAP Fund 2011 and received the Billboard Touring Awards Humanitarian of the Year in 2009.  Recently he has founded The Entertainment Institute to revolutionize music business education utilizing his 35 years of experience, and is thrilled to work with Creative Live to begin educating music industry professionals online.


Kevin shared invaluable insights and extraordinary tales with my students at Citrus College. He has carved his own enduring path through the music business and became known as the man who put punk rock in the sunshine. Lyman’s down-to-earth vibe dismantles the notion that the barrier to entry into this often intimitdating business is based on anything less than pure instinct, drive and tireless hard work. As a lecturer, his endlessly inspiring, quotable, knowledgeable, fun and approachable.
— Marko DeSantis // Sugarcult, Professor at Citrus College, LACM, and Musicians Institute
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On Sale Now


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On Sale Now


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LAUNCH YOUR BRAND

No matter the business,it’s key to brand your product to achieve the most impact. You will have a unique opportunity to ask specific questions about your brand and get advice from someone who has done it all.  Kevin has not only created the Vans Warped tour and other live events, but also managed artists, and advised many diverse brands from clothing companies to breweries. If you're starting a band, Kevin can teach you how to stand out from the thousands of artists out there. If you're creating a festival, learn what it takes to draw in a crowd, and keep them coming back. If you're starting a clothing line, find out what it takes to create your identity and choose a direction.  Or maybe you are branding yourself - as a hard working, top notch music industry professional.  Kevin will help you craft that image.  


HOW TO GET YOUR FOOT IN THE DOOR IN THE MUSIC BUSINESS

Learn what it takes to get into the music industry and be successful. What steps should you take to ensure the right knowledge and experience to find (or create) your dream job? How should you connect with others to get ahead? This workshop is focused on YOU, and the tips and advice you need to get ahead.  Kevin will answer all your questions, give you specific guidance and share his career ups and downs. 

 


UPCOMING LIVE EVENTS

SOME EVENTS ARE FREE, OTHERS REQUIRE TICKET PURCHASE

No upcoming conferences or speaking engagements at this time. Check out all our past events HERE. 


online courses

The New Music Biz: Bands, Brands, Managers, & Tours

A six hour inside look at how to build a career in the music industry.  Featuring specials guests....

 

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KEVIN LYMAN's Curated Collection


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KEVIN LYMAN's Curated Collection


Books by Malcom Gladwell

"He provides insight on human behavior in a very intellectually compelling way." - KL 


Change.org

"It brings a lot of subjects to my attention on a daily basis." - KL

AL JAZEERA TV

"They focus on a lot of global and sometimes controversial issues; they don't ever talk about Kim Kardashian and Kanye West." - KL 

DAILYMAIL.CO.UK

"This provides stories from a variety of outlets and viewpoints making for an interesting read." -KL
     

     

   

   


"No Angel: My Harrowing Undercover Journey to the Inner Circle of the Hells Angels" by Jay Dobyns

"I love reading books like this, I couldn't put it down." -KL

Martin Atkins

"He makes a lot of great connections between education and punk rock." - KL

Bill Graham Presents: My Life Inside Rock And Out

"It's a great read that gives an accurate description of life on the road, very insightful."  -KL