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Liz Pesnel


MUSIC BUSINESS GURU

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Liz Pesnel


MUSIC BUSINESS GURU


PREVIOUS WORK

Music Marketing 
&
TOUR CONSULTING GURU 


Liz Pesnel owns Yo Yo Consulting, an independent music marketing and touring consulting company based in Chicago, IL. Prior to founding Yo Yo Consulting in early 2015, she spent seven years working at the Windish Agency where she and radio promotions guru Robbie Lloyd (Interscope Records) launched the agency's Tour Marketing Department. As the Tour Marketing Manager, she oversaw marketing strategies on tours including The xx, Lorde, Twin Shadow, Junip, Matt & Kim, Chromeo and the Mad Decent Block Party. Before launching the Tour Marketing Department, Liz worked as an agent alongside founder, Tom Windish, booking acts such as Foster The People, Lykke Li, M83 and First Aid Kit.

Before working at the Windish Agency, Liz held positions at The Lincoln Center Festival, Blue Note Records and Ravinia Festival. She received a Bachelor of Music from Syracuse University majoring in Music Business and Music History, with a focus on Upright Bass and Harp Performance.  In addition to her consulting work, Liz performs regularly with her bluegrass band, Gussied, and teaches a class on producing touring live events at Columbia College Chicago.


ONLINE WORKSHOPS

TIPS AND TRICKS: BOOKING YOUR FIRST TOUR

Want to go on tour with your band and don’t where to start? Liz spent over 7 years working at a booking agency and can help answer your specific questions. Examples of topics to be covered are how to approach promoters and get them to respond to you, how to route your tour dates and when to tour.


BAND MARKETING 101: REACHING YOUR FANS

You put your blood sweat and tears into making an album and booking some shows, now what? Liz can teach you how to cut through the clutter and market your music. Liz will help you develop a marketing checklist customized to your needs.

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Liz Pesnel's Curated Collection


Liz Pesnel's Curated Collection


Book: Girl in a Band: A Memoir 

"I just bought Kim Gordon’s book and am excited to start reading it." - LP

App: Tunespeak 

"A great contesting app that allows bands to organically grow their fan base." - LP

 

App: Jukely 

"Not only is it a great music discovery tool but you can search for concerts in your area or even sign up for $25/month and get tickets to unlimited shows." - LP

Moleskin Notebook

"I use these notebooks for EVERYTHING and always have one with me." - LP


Website: Collossal

"Colossal is my daily must read.  I always find something inspiring and interesting here." -LP


NEWSLETTERS

Jason Hirschhorn’s Music REDEF

The Skimm

 
     

     

Ann Friedman Newsletter

   

   


Of a Kind