MUSIC BUSINESS GURU
MUSIC BUSINESS GURU
How do know if it the right point in your band's career to hire a manager? Mike will show what a manager can really do for you and what value they add.
Mike will help you figure out if being a manager is the right gig for you. He'll share his tips for success and lessons he's learned along the way for you do the most you can for the bands you manage.
Mike will teach you why developing your band as a brand is the key to success in today's music business. From infancy through headlining, today's music industry requires hyper-focus on developing the brand of your band. Artists, managers, labels, publicists and attorneys alike can learn from Mike's experiences as to how and why this has helped set his successful artists and his company apart.
Mike Mowery is the President and Managing Partner of Outerloop Management. He began the company with Jeff Cohen in 2004. With Mike's extensive knowledge of the road and what it takes to make a band survive along his partner's legal background and extensive network, Outerloop Management was born. Based in Silver Spring, Maryland, Outerloop manages 40+ artists and employs 6 managers, support staff and has a show promotion company and a marketing firm.
Mike Mowery got his introduction to the music business through the Do-It-Yourself hardcore scene. He released his first 7" vinyl record as part of an Atlanta based collective in 1994. Shortly thereafter he moved to California and continued releasing records through his independent label, Phyte Records. Throughout college in Santa Barbara, California, he put on concerts two blocks from the beach. Many notable bands came through town, opting to shun the corporate venues for an intimate show-space with beautiful views and surf within walking distance. He continued to operate Phyte Records as well as help Steve Aoki launch his now hip label, Dim Mak.
He embarked upon his first European tour in 1995 as a merchandiser, and fell in love with touring. After graduating from college, he moved to Washington, DC, to join the band Good Clean Fun. The world-wide network of music began to open up to him during these years. He released the records of the band on his label as well as orchestrated the booking of the band all over the world, including the United States, Canada, Europe, South America, Australia and New Zealand. His next career transition was into the world of tour management. The (International) Noise Conspiracy from Sweden called upon him to tour manage their first tour of the United States. He thrived on the road and embraced all of the responsibilities involved with handling the day to day aspects of an international band on the road. After his performance on their US tour the band hired him for all tours from the period from 2001-2005. In 2005 he was asked to tour manage The Take Action Tour, a tour created by Sub City and Hopeless Records, whereby a portion of ticket proceeds were donated to teen suicide prevention organizations. By 2006 Mike was managing full time, primarily focusing on heavy music.
Mike graduated with honors from the University of California at Santa Barbara with a Bachelor of Science degree in Environmental Studies. He is an active individual who believes that the balance of mind, body and work are of the utmost importance. He has completed 7 marathons, cycles and practices yoga frequently. He lives in Silver Spring, MD, with his wife, Caroline.