DIY Artist Development
The New Beat fund certainly is a tight package, and it's no surprise when you realize how they've been able to build their brand with a very DIY approach. Sit down with the band and learn their tools to succeed - learn how to create an image, how to anticipate what labels and managers will want to see from you, and learn how to take the full package on tour.
It’s like this: New Beat Fund is more than just a band.
Yeah, the four sun-bleached, good time boys from LA with the colorful hair and the funky clothes play music, travel the country, have a new album called Sponge Fingerz, and are best friends and brothers as well (half of them by blood), but this thing they ride with is way deeper than any of that. It’s who they are, what they think, how they dress; it’s where they come from, and how they live their lives. And, even if you didn’t already know it, New Beat Fund is who you are, and how you live your life, too.
“When people meet us, they say, ‘You guys are weird, but it’s fun!’” says Michael. “We want people to be cool with being weird, and thinking about things differently. The name of our record is Sponge Fingerz. What the fuck is that? It’s what we are as a band, there’s no definition—we’re able to be free. We wrote the record in Topanga Canyon—the freest place ever—we live in Southern California…that’s the whole vibe of our band. Just being weird and free.”
That freedom is the first thing you notice when listening to Sponge Fingerz, which was co-produced by Matt Wallace (Faith No More, Maroon 5) at LA’s legendary Sound City Studios and mixed by Tony Hoffer (Foster the People, Beck.) The band finds inspiration across the musical spectrum, shoving it all in a blender to cook up a colorful mash-up they call “G-Punk.” The vibe jumps from track to track—sometimes within the same song, or even the same verse—covering all the band’s favorite bases, like if you drew a huge baseball diamond over SoCal and swung for the fences. First base might be the surf-rock and dub-heavy vibes of the coastline, while rounding second brings up the hip-hop beats of South Central. Sprint over to third and pick up on the arty, indie hip and punk stuff from the city’s downtown heart. Finally, slide headfirst into the garage pop and heartfelt jams of Ventura County and the Valley, the band’s true home.
“It’s not just punk rock, or indie, or weird ass psychedelic art. We were all exposed to different things growing up, so we didn’t choose to only go in one direction,” says Shelby.
“We don’t claim any certain scene,” adds Michael, “and that’s kind of what we represent as a band, especially for kids who are figuring out who they are and where they fit in this weird ass world. We can hang with all of it and show people that’s OK to do. Let’s play how we play as individual musicians, and let’s write about our lives and go in that direction and not think about it too much. And this is what came out.”
Jeff sums it up like this: “We want everyone to be into our music. The word ‘pretentious’ is the worst fucking word I have ever heard. We want people to feel at home when they come to our shows, like they can do whatever they want at a New Beat Fund show. We want to be an unpretentious band that makes people feel honest emotions. Come to our show and join an experience and let you just be you. Have a good time and relate to our music.”